Brew

Dear Advertising Standards Authority 

I take strong exception to two beer advertisements currently being flighted on TV. Usually between Uyajola and Durban Gen, neither of which I watch.

In one ad, a gentleman with a suspiciously Scottish accent rudely berates a South African for ordering lime with his beer. While I regard ruining a good beer with lime as on a par with skewering little children, I will defend to the death every South African's right to do so. Ruin his beer, not the other. We don't need our former colonial masters interfering with our freedoms to turn our beer into horse urine. If we so desire.

In the genteel environs of a Wentworth pub, such behaviour would never be tolerated. I can hear the interjections from outraged patrons:

"Who you, bru?"

"Where you from, bru? Newlands East?"

"Ekse, how you dalaring with a ou having his dop in peace?"

The second ad, clearly blatantly false advertising, tells me that there's gold in my beer. Many quarts, crates and blinding headaches later, guess what? There may well be barley, hops and water aplenty. The fake diamond rush in Newcastle was a roaring success by comparison.

I intend to sue for the usual: mental anguish, loss of opportunity and other stuff I'm checking Google for.

Should the brands involved offer a year's supply of beer in a shameless attempt at bribery, I will be incandescent with indignation. On the other hand, one must sometimes do the pragmatic thing for the furtherance of world peace and other stuff. I would let it slide, while reluctantly  letting the beverage slide down my throat.

Yours in the struggle for human rights.

Richard 

Tips for the blogger gratefully accepted 

Capitec Bank, South Africa  

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O Tichmann 

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