Monday 25 May 2020

If You Can't Beat Them, Beat Them Up

If You Can’t Beat Them, Beat Them Up
Tuesday, February 11th, 2020
Dear Metered Taxi Drivers
I recently had to walk from the train station halfway to my destination to catch a Bolt taxi. The driver was too terrified to stop anywhere near you. Sirs, I’m not sure where you did your business training but ‘beat the opposition’ is not meant to be taken literally. It’s hard to picture a bunch of Spar employees beating the daylights out of the employees of the newly opened Shoprite across the road. Of course, in South Africa, just about anything is possible. Even the Daily Sun is beginning to look like a normal read.
I do understand your burning desire to preserve the old ways (sometimes given expression in the burning of competitors’ vehicles). Who wouldn’t want to hold on to the cherished traditions of exorbitant pricing and contemptuous service? The rest of the world has been going in a completely different direction for decades. What do they know anyway? Yours is a unique, cutting (and burning and slashing) edge approach. If you can’t beat them, beat them up. It would not surprise me if you were invited to share at business seminars locally and internationally. I can see you sharing your MOER strategy to tremendous acclaim; Make Opposition Extremely Reluctant.
Despite your innovative tactics, the passengers aren’t exactly breaking down your doors, are they? I, for one, will avoid you like the Corona virus. What if you have a sudden irresistible urge to also moer the odd passenger? Ive been told by various teachers that I am an odd one.
Yours in the struggle for a slice of the cake.
Richard


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